The Love Competition: McSweeney’s and Stanford MRI Lab

McSweeney’s, purveyor of pretty books, magazines, and short-form web comedy, teamed up with the Stanford MRI Lab for a short film, featured in McSweeney’s newest Wholphin DVD quarterly, and it is appropriately themed for a certain pink-hued February day. Seven contestants face off in a “love competition,” in which they cram into an MRI machine and “love” as hard as they can for five minutes while being neurochemically examined.
Aside from being unbearably cute, the competition is also an interesting look at the regions of the brain that create the neurochemical phenomenon of love.

This is incredibly adorable and all kinds of lovely <3